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Features include:
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PRODUCTS
Fast and intuitive tools for finding the right product such as a Layered (Faceted) Navigation which enables customers to narrow product results by meaningful product attributes and an in-site search tool with search term suggestions.
» Layered (Faceted) Navigation
» Search with term suggestions
» Product tags
» Product Reviews and Ratings
» Product comparisons
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ANALYTICS , REPORTS
Administrative reports enable store managers to analyse the performance of the entire sale process from product sales to abandoned shopping carts and customer activity. All, reports are on a per website/storefront basis.
» Admin Dashboard
» Abandoned Shopping Cart Report
» Product Low Stock Report
» Search Terms Report
» All reports are on a per website, per webstore level
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MARKETING
Advanced catalog and shopping cart price-rules which enable store managers to create a wide array of promotions from store-wide markdowns to targeted coupons based on any product, customer or order amount criteria.
» Rule-based Promotion Manager
» Fixed or Percentage off discount
» Free shipping
» Buy x quantity of product A get y quantity
of product B at a discount
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SEARCH ENGINE OPTIMISATION
Built in SEO tools optimise your content for search engines thereby extending the reach of your content to customers arriving at your store via natural search and helping you attract new customers and reduce PPC advertising costs.
» Keyword-rich urls with admin control for every content page
» Meta info control for every content page
» Auto-generated page titles with admin override
» Auto-generated sitemap
» SEO-friendly, customer-generated content
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MERCHANDISING
Magento helps you set up meaningful product relationships to present relevant items at the most appropriate junctions in the purchase process.
» Up-sells, Cross-sells
» Tiered-pricing
» Featured products
» Product sets
» Recently Viewed items
» Wishlist
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ORDERS
The order management module enables customer representatives to take orders, edit orders, issue
refunds, add items to a customer’s cart in real time and view and edit all the information pertaining to a customer.
» Order Management
» Real-time intervention
» Refunds
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